Enchantment: The Art of Changing Hearts, Minds, and Actions Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulatin

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Title	:	Enchantment: The Art of Changing Hearts, Minds, and Actions
Author	:	Guy Kawasaki
Rating	:	4.75 (910 Votes)
Asin	:	1591845831
Format Type	:	Paperback
Number of Pages	:	240 Pages
Publish Date	:	2012-12-31
Genre	:

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Editorial : From Kirkus ReviewsApple's former chief evangelist leads businessfolk down the path to enchantment.
The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing.
The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained a

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For example, the action points at the end of The Power Shift (Chapter One), exhort the reader to do a SWOT analysis of their own and competitors' businesses. There’s also worries that computers will take over and the value of the dollar will go down – which also seems familiar. Near the end, they will realize the account is actually a tender story of love.

The writer used hundreds of passive sentences for which normally I'd give a low star rating. So if we discover a conscious or subconscious issue, it will not become a destiny. Not an easy read, but an important one.. It's a d20 system product, so you can use it with any of the core rulebooks, but it's recommended that you use it with the Modern d20 core rules.
No, Grim Tales is not a campaign setting. While I generally admire Guy's work, I was not enchanted with this book.

It is extremely basic stuff. I think this book is one of the best books I've ever read (the prequel being the other favorite