Clicks, Bricks & Brands The exclusive case studies show how leading e-tailers like drugstore and Yahoo! initiated marriages with off-line retailers and weathered the conversion to clicks-and-mortar business. Will the two su
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| Title | : | Clicks, Bricks & Brands |
| Author | : | |
| Rating | : | 4.60 (732 Votes) |
| Asin | : | 0749434902 |
| Format Type | : | Paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2001-01-01 |
| Genre | : |
The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, retailers and dot companies a clear picure of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore and Yahoo! initiated marriages with off-line retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.
Editorial : 'Lindstrom is anything but average. At just 31 he has already made a name for himself in ad-land as a clicks and mortar expert and business author.' FT 'If you want to transfer your brand to the electronic age and want a sensible plan to prevent damage, this is the book to provide it.' Marketing Business 'Martin Lindstrom understood the wisdom of the Net before most of us. Now he's sharing his best wisdom with you. Don't miss out.' Seth Godin, author of Permission Marketing ' An eye-opening exploration of the changing face of retailing on the Net and in the high street.' Practical Internet 'Innovative and novel approach to 21st century 'writing'-a virtual must read' George Vrandenburg III, Senior Vice President & General Counsel, AOL Time Warner 'Lindstrom has collected and analysed the data from generation one of the online merchandising experience, and built the manual for the next generational leap. Must reading.' David Scott Carlick, Co-founder of Double-Click, Partner at VantagePo
Giving various metrics that can indicate your performance.
The text is also bereft of much technical jargon. These customers are the bread and butter of a successful business, and you need to identify them amongst your existing customer base.
Related to this is another good suggestion. In real, he just added his own story but mainly took a revenge of the white sikh society and Yogi Bhajan for not to help him when he got caught in Indian prison.
Personally I have listened few lectures of Yogi Bhajan and they can change your life. Other option is to do 75 weekly minutes of more vigorous aerobic exercise plus weight training twice a week.
4) Almost all of the mortality reductions are due to the first 20 minutes of exercise, which drops your risk of premature death by 20%. Carl Edwin Lindgren, DEd
Hypnosis and Biofeedback
Former, Fellow of the Royal Society of Health. I do recommend this book as it feels like the author really is tellin
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